Data Collection, Cookies and Children’s Data

Most websites collect personal data in some form, whether through contact forms, newsletter sign-ups, account creation, online purchases or analytics tools. Once personal data is collected, data protection laws apply, and businesses must ensure they are transparent about how personal data is collected, used, stored and shared.

One of the most common areas of non-compliance on websites is cookies. Many websites use analytics tools, tracking tools, advertising cookies or social media plugins that place cookies on users’ devices. In many cases, these cookies require user consent before they are activated, and the website must clearly explain what cookies are used and why. Simply having a cookie policy is not enough; the website must also have an appropriate cookie banner and consent mechanism where required.

Another area that is becoming increasingly important is whether a website is likely to be accessed by children. Even if a website is not specifically aimed at children, if it is likely that children may use it, additional considerations may apply in relation to privacy information, data collection and online safety. Regulators are increasingly focusing on children’s online privacy and safety, and businesses should consider whether their website content, services or functionality may attract younger users.

A common issue is that businesses put privacy and cookie policies in place when the website is first launched, but over time new tools are added, such as CRM integrations, marketing platforms, analytics tools, chatbots, payment providers and plugins. These tools often collect additional personal data or use additional cookies, but the privacy policy and cookie policy are not updated to reflect these changes.

Regularly reviewing how your website collects and uses data, and ensuring your privacy and cookie information is accurate and up to date, is an important part of website compliance.

If you are not sure whether your privacy policy, cookie policy and website data collection processes are up to date, a review can help identify any gaps.